Call To Action (CTA) is more of a necessary component of your websites rather than a specific page, but it is one of the most important pieces of an effective service-based website.
It is all about your goal and intention. What do you want people to do when they visit your site? Do you want them to click a specific product or a service? Do you want them to sign up for your free newsletter or a deal? Request for a free consultation? Share your content with others? Whatever it is you want them to do, SHOW them to do it. There is no one specific place to include this CTA button, although I see most of them include their CTA at the bottom of their homepage.
My CTA at the homepage invites people interested in signing up with my package of services I offer. I placed them on 3 locations in my homepage, one at the top section of the website, one in the middle and one at the bottom. To write an effective CTA for your own website, follow these tips:
- Create urgency. Use phrases such as “Click now” or “request your free consultation today”
- Be specific. To be effective, your CTA must be as specific as possible. Tell your website visitors exactly what you want them to do. Use specific action words like “click”, “Sign up”, or “contact us”. Tell them exactly what they are getting when they take the action. If you are giving a promotion or free consultation, tell them in your CTA.
- Be aware of positioning. According to HubSpot, CTAs in a sidebar of a web page do not perform as well as those in the page’s main content area.