Negative Keywords & ROI

If you’re bidding on "Digital Marketing Services," are you also paying for people searching for "Digital Marketing Jobs" or "Free Digital Marketing Course"? If you haven't audited your Negative Keywords, the answer is likely yes.

Negative keywords are the unsung heroes of ROI. They act as a "Quality Control" filter, telling Google exactly who not to show your ads to. At Glam IT Digital, we believe that what you don't show up for is just as important as what you do.

Cutting the "Research-Only" Fat

We categorize negatives into three specific buckets to protect your spend:

1. The "Free" Seekers: Terms like free, cheap, DIY, torrent, or download.

2. The Job Hunters: Terms like internship, salary, careers, or resume.

3. The Misaligned Intent: If you sell premium Shopify development, we negate terms like Wix templates or Etsy setup.

Improving Your Quality Score

When you stop showing up for irrelevant searches, your Click-Through Rate (CTR) naturally goes up. Google sees this high relevance and rewards you with a better Quality Score, which actually lowers your cost-per-click. It's a virtuous cycle of profitability that starts with moving from generic keywords to specific entities.

Stop paying for clicks that have zero chance of converting. Our "Negative Keyword Deep Dive" has saved clients thousands in wasted spend within the first 30 days.

Let us perform a Free PPC Waste Audit on your account today. Book us now to kick start!