There is no doubt that Google is the best place to reach your ideal prospects. There are also a lot of terms that are being used in the Google marketing world such as SEO, SEM, PPC, etc. They can be very intimidating if you do not understand each of their purposes. Eventually, every practices and terms that are invented are aimed to drive more sales and increase the growth of your businesses, but it is very important to understand what they are and the differences between them. This article will focus mainly on the term SEO and PPC. These are the two ways a local business can reach prospects on Google: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing.
Local SEO is concerned with getting your website ranked highly in the map and organic search listings on Google for keywords related to your business. This is not paid advertisements and this takes effort and time. Google has an algorithm that determines where each page on your site ranks for various keywords and, with local SEO, you are essentially trying to game the algorithm to get your website ranked higher than your competitors’ websites for the best keywords related to your business.
Whereas on the other side, PPC is a paid advertising on Google. PPC ads are displayed right above the organic search results as well as down the right side of the search results. PPC marketing has more benefits than SEO. We will look into that in another article.
Coming back to the point, the world of internet marketing is very confusing, and the people who sell it are making it worse by throwing around terms like SEO, SEM, PPC, Google My Business, Google Maps, etc. As long as you understand what SEO is meant for, and what can we achieve through PPC, you are ready to stand up tall and clear without any confusions before making a right decision over online marketing.