Given the amount of time people spend time on the internet, particularly on social media platform, it makes sense to market our business online. Specific reason why online marketing works for business are:
- Affordable. Because it is cheaper than traditional marketing, you can use it to punch above your weight.
- Effective. People spend more time online – so you can use online marketing to reach your market to the maximum
- Drive traffic to your site. Your website is the hub of your business, and the aim of your online marketing activities is to drive traffic to it. This is one reason why Pinterest is such an interesting platform as it drives a lot of referral traffic.
- New ways to connect with your market – By establishing a presence on social sites, you will become visible to a new set of prospects.
- Build conversation – A two-way dialogue with your customers and prospects is much more effective than a one-way broadcast of your marketing message
- Providing quick up-to-date information – Online platform is an ideal place for announcements about new products or services, special offers, or simply valuable information about your sector or area of expertise. Twitter in particular is a great channel for this.
- Data capture – Building a database of potential customers is a core aim of email marketing campaign. You can use social media to convert passive followers to signups to your email list.
- Market Research – Using social media to ask customers for feedback on your products or services, or creating an online questionnaire and marketing it through your online marketing channels.
Most of the tools are available either free or comes in premium version – although the investment is more often in time rather than money. Knowing why online marketing works for business is as important as how online marketing works for business. Plus managing a social media page and planning for a social media marketing campaign can be overly time-consuming, and you keep putting social media off because other aspects of your business require more attention.
With our social media marketing package, we will not only cover your social media presence but also cover all the points mentioned above! Do not wait any longer. Call us now.