Why Relying Solely on Shopee & Lazada is a Risk to Your Business Longevity

Selling on marketplaces is like building a house on a rented plot of land. It’s convenient at first, but you don't own the soil. If the landlord decides to double the rent (fees) or change the locks (algorithm), your business is in trouble.

The Hidden Costs of "Easy" Selling

In 2026, Shopee and Lazada fees have crept up to include transaction fees, service fees, and commission, sometimes eating up 15-20% of your margin. When you run your own website, those commissions turn into profit.

The "Data Goldmine" You’re Missing

On a marketplace, the customer belongs to the platform. You can't email them a "Thank You" discount or retarget them with a specific ad because the platform masks their data. A website gives you Data Sovereignty. You own the email addresses, the pixel data, and the purchase history. This allows for high-level marketing like:

• Abandoned Cart Recovery: Emailing someone who almost bought.

• Lookalike Audiences: Telling Meta/Google to find more people just like your existing customers.

GlamITDigital Expert Insight: We’ve seen merchants lose 40% of their revenue overnight simply because a platform's "Policy Update" flagged a perfectly legal product. A website isn't just a sales tool; it’s your business insurance.

Don’t Leave Your Business Growth to a Third-Party Algorithm

Are you tired of rising marketplace fees and the constant fear of a "shadowban"? It’s time to take back control of your brand and your data. At GlamITDigital, we help marketplace sellers transition into independent brand owners with high-performance websites that you actually own.

Get a Free Site Audit & Strategy Session

Let’s look at your current Shopee or Lazada store and show you how a central hub can protect your revenue.